Tally is an iOS app that makes credit cards less expensive and easier to manage. As the Head of Design, I laid the foundation for design processes, helped inform the team on best design practices, organized and facilitated user interviews, and rolled up my sleeves for actual design work.
We initially decided to go with a bare-bones website that was very clean and showcased minimal information. As we got closer to launch, we realized how important a full website would be for creating trust with potential users, as well as having a place where we could answer frequently asked questions.
Take a look through the full site here.